RWD noticed that all the artists they were featuring were all getting signed! So to test it out they devised a fictitious crew called the Boo Kroo, and ran an article.
The response was overwhelming! Mad A&R's and record company big wigs were phoning up the magazine trying to sign a crew they had never heard and didn't actually exist!
RWD kept the idea going as a comic strip within the magazine which became an animated short available online.
Higheminded presents the best of the Boo Kroo. 'Toughest youts on road'!
They are still as relevant and hilarious today, several years after their conception.